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Can a Sign be Sexy? Seattle University Sustainability Story

· 1 Comment · In What We Do

Seattle University has a story to tell about it’s sustainability efforts. And it’s a good story, too: four LEED Gold buildings in four years. Mind you this is a private university and does not “have” to achieve such high goals. But sustainability is part of their core belief system, so they do. And they [...]

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SU-LLA-Donor-Wall-1020-2010

Lemieux Library and McGoldrick Learning Commons Donor Wall

· Leave a Comment · In What We Do

The renovation and expansion of the Seattle University library was the largest project in the school’s history. As part of our comprehensive environmental communications work for [...]

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gsd-arrows-post

Arrows not Bullets

· 5 Comments · In Wayfinding 101

A well designed layout makes signs more effective.

Ok. One of the things that drives us crazy is directional signs that have columns of arrows. The problem is that the arrows act as bullets—as in a list of “bullet points”—rather than essential information. All layouts shown here do, technically, work. Some work better than others. Read [...]

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GRCC-iSpot-01

Green River Community College and the Power of “i”

· Leave a Comment · In What We Do

The Green River Community College is heavily forested. Paths meandered everywhere. It was dark and confusing…but not anymore!

As part of a campus master plan update by Schrieber Starling and Lane architects, G.Scott!Design created a new master wayfinding and signage plan for the campus. Or, as Scott told the college president and his council, [...]

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Context Alters the Message

· Leave a Comment · In Humor, Wayfinding 101

Last fall, while doing a client project survey, we came across this sign. If ever there were mixed messages… Needless to say that when we showed this photo to the client they were somewhat embarrassed (especially given the state of America’s general physical fitness).

Learning points:

Always consider a sign’s context. After [...]

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Hope-Isuzu-03

UGM Hope Trucks

· Leave a Comment · In What We Do

Homeless men, woman, and children. Battered and abused women and children. Substance abuse treatment and recovery. Clearly not the sexiest subjects but a fact of life dealt with daily by the committed and courageous people of Seattle’s Union Gospel Mission.

G.Scott!Design is privileged to work with them for their signage and vehicle graphic needs. [...]

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SU-Byte-Cafe-sign

The Byte Café at Lemieux Library

· Leave a Comment · In What We Do

Seattle University students study hard. And to keep their mind focused and their energy levels up, the university added a coffee, tea, and food service point as part of the renovation and expansion of the Lemieux Library and McGoldrick Learning Commons.

After a campus-wide café naming suggestion process, “The Byte Café” was selected, responding [...]

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gsd-arrows-post

Wayfinding is not Signage

· Leave a Comment · In Wayfinding 101

Signage plays an important part of wayfinding—but there’s more…

By John Muhlhausen

Even though signage plays an important role in wayfinding, the process doesn’t rely exclusively on signs.

The term “wayfinding” was first used in 1960 by architect Kevin Lynch in The Image of the City, where he referred to maps, street numbers, directional signs [...]

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gsd-arrows-post

Craft Messages with Care

· 1 Comment · In Wayfinding 101

We’ve seen a couple of signs around town lately that left us scratching our heads. Both instances got us to thinking how very important it is to craft sign messages with care.

Look at these two photos:

We’ve seen these and similar signs before, and hadn’t paid much attention. But we got to thinking, what [...]

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The Mission in Action Gallery

· Leave a Comment · In What We Do

Seattle University made a bold move: combine admissions and alumni departments and put them in a new building with high visibility. The result was the Admissions and Alumni Building (“A&A” for short).

Smartly designed (literally and figuratively) by James Cary Architect, the A&A features a central Mission in Action gallery. Our task was to [...]

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